• THE POP POWERHOUSE
“THIS APRIL, LAS VEGAS MIGHT FEEL A LITTLE DIFFERENT. For two weekends, the stars of South Korean super group BTS will play concerts to sold-out audiences at Allegiant Stadium, filling the city with tens of thousands of passionate fans of their brand of high-energy K-pop.
It'll be a return to live-performance form for BTS, whose global touring schedule has been mostly stalled in the face of the pandemic. Despite the setbacks, the group has thrived. That ongoing success is a direct product of the shrewd management agency behind the world’s most popular musical act. Initially founded as Big Hit Entertainment in 2005 by musical mastermind Bang Si-hyuk, the company listed publicly on the Korean exchange in 2020 as HYBE; it’s valued at $ 9.5 billion today. And while BTS takes the stage in Vegas, HYBE will also host auditions there, on the hunt for the next decade’s stars.”
By RAISA BRUNER
Source : Time APRIL 11 / APRIL 18, 2022 Page : 62